Not to encourage a confirmation bias, but....

Yes! This is something I have discussed with my patients for years, and now it is delightful to have some publications to back it up. For years I've watched patients wincing, groaning and sweating as they grind foams rollers, tennis balls, and other apparatus up and down the outside of their thigh to deter knee pain. I've always discouraged this, but it runs counter to popular belief, and so has remained prevalent despite my best interests. But new research shows that rolling the musculature AROUND the iliotibial band is much more effective and efficient than rolling the ITB itself. As a bit of background, the iliotibial band, or IT band, is an enormously strong piece of fascia that runs down the lateral aspect of your femur. (The outside of your thigh.)  The IT band is the attachment point for a number of very important muscles that control balance in your hip, thigh and knee. Gluteal muscles, vastus muscles, and you Tensor Fascia Late all have some insertions into the IT band. For years, knee pain has been linked to a tight IT band, but now, as this article illustrates, the fascial construct itself is stuck to your femur.  Go ahead and give it a read!

https://www.painscience.com/biblio/iliotibial-band-is-uniformly-firmly-attached-to-the-femur.html